A new collection, a new identity, a dedicated ethical shift and an inclusive focus – welcome to Lejaby Wave, a new concept swim sensation for Spring 22. Designed as an ode to women who thrive around water and all it embodies, the collection combines eco-friendly materials, precision cuts and high end finishes.
Four distinctive lines made from one sublime fabric (the biodegradable, responsive, innovative and shaping Amni Echo Soul) make up the collection – Nouvelle Vague, Abysse, Naïade and Ecume. A simplified approach, each costume or set is £99 retail and the colour palette is bold: limonata, ficus, blue waves, vitality, flashy pink, with black, linen and cranberry. Sculpted, clean lines propel swim pieces into elevated statements that have function at the heart of their conception.
“Design at Masion Lejaby goes beyond product. Our collections reflect the lives of women and their approach to life as they choose to pursue it,” said Charlotte Dufort, Lejaby’s International Marketing and Digital Director. “This was the basis for Lejaby Wave, swimwear created with a sense of freedom and authenticity rooted in inclusiveness, eco-friendly materials and clean lines. Its purposely bold colours represent a sense of self pride and joy in a line that aims to ignite the swim arena.”
Lejaby Wave will launch in March in all Fenwick stores and selected Flannels and Fraser stores as well as online at the dedicated UK website of Maison Lejaby.
