New British swimwear brand Amber London creates long-lasting swimwear in three core silhouettes based on cup sizes to ensure the most confident fit. The brand’s main aim is to empower and encourage confidence, with each piece designed in London and crafted in Italy from the highest quality, fast-drying material. Their new collection is inspired by the warm tones of Mediterranean scenes, immersed in a laid-back vibe set by the golden glow of the beach.
Having struggled to find stylish, premium swimwear, founder Sana Hanassi-Savari wanted to create a line of beachwear that truly reflected the diversity of the female form, providing a solution that empowers its wearer. “I struggled to find stylish swimwear that also offered support. Being petite with a bigger bust means I truly understand first-hand the importance of fit and what features are needed to achieve that,” she said.
Sana was born in Iran and raised in the UK, with previous experience working in the financial sector. Business partner Nicholas Galateo was born in Milan and moved to London where he works in finance. Nicholas’ Italian heritage largely inspired their new collection from the design to choice of Italian fabric.
The brand provides the ultimate fit with UK A-FF cup sizes and a range of back sizes to correlate. Mix and match styles provide a variance in body coverage and offer supportive features such as underwire, fully adjustable shoulder straps and back straps to ensure fit and comfort. The collection is available in three different top styles and two bottoms, all available in Burnt Umber, Obsidian Black and Sky Light blue.
Sustainability is a core pillar of Amber London, with intricate research spearheading an entirely eco-friendly packing solution. All packaging is designed to be reused, the handwoven cotton pouches helping reduce excessive fashion waste, and the brand is consistently driven to work with ethically sourced materials.
