Interesting new research just revealed by lingerie brand, Bluebella, with 1,000 women shows that 58% of females have deliberately bought clothes that are too small for them as an incentive to slim. And 34% would not tell their friends if they went up a dress size!
This has consequences for retailers with size denial being of the biggest reasons behind the return of unwanted clothing, simultaneously compounded by the lack of uniformity in the sizing of big brands’ collections (more than 53% said they found variations in sizes according to where they shopped).
Teddy by Bluebella
Emily Bendell, founder of Bluebella Lingerie, commented on the findings: “Women often buy the wrong size due not being recently measured or they might be hoping they will slim down to a smaller size – and the huge variations in standard sizes from brand to brand have undoubtedly caused confusion with shoppers. The thing is – size is just a number! The sexiest thing about wearing a beautifully fitting set of lingerie is actually the confidence it gives you – it really doesn’t matter what it says on the label!”
Bluebella has collections up to dress size 26 and 40G with provocative and playful designs at High Street prices.
- A third said they would keep their size increases a secret;
- 18% would rather shop on their own so no-one found out they needed bigger clothes;
- 85% said expensive designer labels tend to have smaller standard sizing;
- 45% have worn at least 3 different sizes as an adult.
