Panache has announced that it is introducing CoppaFeel!‘s #BraHijack labels to its Cleo by Panache and Sculptresse collections for AW14 and SS15. In recent years breast cancer awareness has been in the media more than ever and as it affects 1 in 8 women in the UK, it is of the utmost importance that it continues to be at the forefront of every woman’s mind.
Kristin Hallenga, founder of CoppaFeel! explains: “Anything that can be done to raise awareness is of paramount importance. These little labels, which are sewn into the inside of bras, could save lives and they are such a simple addition.”
#BraHijack sees CoppaFeel! tirelessly attempting to have every bra in the high street carry a label with instructions on how to check your breasts – making it an every day routine and not something daunting or unknown.
Danny Power, Product Director of Panache comments: “As soon as I heard Kristin Hallenga speak about her charity and this initiative I wanted Panache to be a part of it. It’s not about driving sales for Panache or creating funds for a charity. It’s a simple reminder for young women to check their breasts and be aware of breast cancer and I’m proud Panache will play a part. We feel our Sculptresse and Cleo collections lend themselves well to CoppaFeel’s primary target audience and we wish the initiative every success.”
