A 2019 Survey by the Mental Health Foundation in association with YouGov found 63% of people asked felt negatively about their body image. Common words used to describe how their bodies made them feel included ‘shame’ and ‘disgust’, with 22% of adults and 40% of teenagers saying social media was a frequent trigger of such feelings. The report highlighted an individual responsibility to positively impact those around us by promoting body kindness.
Designed in the UK, Perfect4U offers an exciting selection of luxury chemises, nightwear, lingerie and loungewear in sizes 18-32. In addition to helping encourage body positivity with their specially designed pieces, Perfect4U actively promote using real women as their models and have helped amplify and normalise larger women being seen in lingerie.
The way that Perfect4U design their lingerie is also fairly unique in the industry. Traditionally, lingerie is designed with a sample size model in mind and then adjusted to accommodate larger sizes. This process means that larger sizes of conventional lingerie are often ill-fitting, unflattering or proportioned wrong. By designing especially for larger bodies and larger breasts, Perfect4U create pieces that sit comfortably against the body’s curves, and simple additions such as the inclusion of a second layer in the bra offers superior comfort and support, while the double layer of soft lace grants just the right amount of coverage and reveal.
