Brown Skin Essentials Ltd. is a fast-growing London-based lifestyle brand founded by a South Asian entrepreneur who struggled to find affordable, high quality products to suit her skin tone. The business launched initially in the hosiery and accessories category, offering premium quality tights and luxury silk face masks as its debut range, and has been a success with Brown Skin Essentials gaining loyal online and in-store customers around the world.
The vast colour and size range offered distinguishes the brand from its competitors. For the first time consumers and retailers can take advantage of a brand which offers a premium product representing every skin colour from light to dark brown and black – a key benefit for retailers, as the brand can also work as a mainstream hosiery range with a colour palette that extends to many lighter skin shades.
As founder Kumutha says, “I wanted to offer something that is of equal quality to the best brands on the market like Nubian, which I love and I am pleased to say we are told we benchmark against, but in a wider range of sizes and colours. I also wanted to offer superior quality to some of the popular lower priced brands and I’m proud to say our quality and longevity stacks up really well in wear tests versus other established brands in this category.”
“I also can see the way the hosiery and accessories market is moving and felt it was important to offer a product that is inclusive in every possible way. As well as a wide choice of sizes and skin tones, we are proud to offer the first gender neutral hosiery product of its kind worldwide – our T band style that is popular in the growing men’s hosiery market.”
With the aim of being forward thinking and offering a superior deal to stockists, BSE also offers premium fabrics (such as silk face masks), environmentally friendly packaging and affordable prices. The retailer package also includes a great mark up, continuity stock, flexible options to try the brand and low minimum orders.
