Havaianas is committed to the LGBTQIA+ community and launches a line of products to support the cause. In almost 60 years of history, Havaianas has always dressed everyone’s feet, regardless of gender, social class, regionality, religion, ethnicity, or sexual orientation, and now through a partnership with All Out the brand goes even further.
The brand commits to actions and initiatives in order to diminish differences, including transferring funds resulting from product line sales to All Out, an organisation with local and global operations that advocates for the rights of LGBTQIA+ people; greater size range for more than 20 products, such as the Glitter line, and several other Havaianas sandal styles. Also from September, the Havaianas e-commerce will no longer separate products by gender – consumers will have the option of choosing their products according to colours, mood and styles instead.
“In recent years we have made great strides in terms of diversity in our communication, but we know that this is a long journey. We understand that this change works like a ripple effect, and it is stronger if it is a long-term commitment. By permanently including the Pride line products in our portfolio and expanding our range with sizes that fit more people, Havaianas is committed to continuously celebrating, including, and supporting the community,” says Fernanda Romano, CMO of Alpargatas, holder of the Havaianas brand.
