This February 23-24 Eurovet is proud to launch Curve Los Angeles at the Westdrift Manhattan Beach Hotel, bringing together the top brands, influencers and buyers in the intimate apparel industry. “The west coast intimate apparel market has been very dynamic in the last 5 years,” noted CEO Raphael Camp. “In the sport bra category, the LA area is even the market growth leader. NPD, a market insights partner we work with, highlighted that over the last year sports bras have grown four times as fast in the LA area than in the NY area. Overall in 2019 women’s bras (non-sport) in the west coast region accounted for approximately 16% of the total US dollar sales.”
Camp elaborates on what visitors and brands can expect at Curve Los Angeles: “Our role in the industry is to support the small business owners. Retail has become a tough business and a lot of store owners are not traveling anymore. That is why we decided to come to Los Angeles and build a business platform for brands and buyers to get together and make business. The educational component is going to be essential – we want to provide workshops on social media, in-store activations, merchandising, bra fitting, improving customer experiences… everything to facilitate the store owner’s business.”
Kirsten Griffin, Director of Visitor Relations for Curve, notes that Curve Los Angeles will feel different than your typical trade show as it will be a curated “salon-showroom” experience. “With our Los Angeles show we have an exciting opportunity to tap into the epicentre of lifestyle and celebrity driven fashion trends, a substantial and growing segment of the US market. Innerwear as outerwear is now becoming mainstream on city streets, but proudly modelling intimate apparel has been a mainstay of celebrity social culture for many years and the industry support for this trend is reciprocal in nature.”
Among the lingerie and sleepwear participants, the buyers will be able to shop Aubade, Audelle, Chantelle, Passionata, Chantal Thomass, Charmos, Clo Intimo, Cosabella, Couturelle, Curvy Couture, Cupid Intimates, Derek Rose, Elila, Empreinte, Gossard, Hanro, Journelle, Kilo Brava, Leonisa, Louis Bracq, Maison Close, Montelle Intimates, Fleur’T, Natori Intimates, Skarlett Blue, Pour Moi, Pretty Polly, Elomi, Freya, Fantaisie, Goddess, Pluto, Rya Collection, Samantha Chang, Verdiani, B.Tempt’d, and Wacoal.
