PrimaDonna is launching a series of lingerie and swimwear sets, including sportswear and accessories, inspired by street style together with curvy top model and body positive influencer Myla Dalbesio.
The collaboration between PrimaDonna and Myla Dalbesio is no coincidence: both are champions for body positivity and natural beauty. With this capsule collection, the lingerie brand wants to help women radiate self-confidence, just like Myla. The tag line of the collection reflects this mission: ‘It’s all in you’.
‘I want to feel like I can take on the world; that I’m strong, smart, and sexy,’ says Myla Dalbesio. ‘I want to feel comfortable and happy in my own skin. And I want to show others that they can be and feel all these things too. I want to have it all. That’s why I worked on this collection together with PrimaDonna, because I know what the brand stands for: revealing a woman’s inner-beauty with stunning designs that offer the perfect support for larger breasts.’
Myla Dalbesio is a woman with curves and is a size 40-42, which has long been exceptional in the modelling world, and talks openly about how she sometimes struggles with that. She describes herself as ‘too curvy to be an ordinary model, but too slim to be seen as a plus-size model’. She is also a model for the famous swimwear campaign of Sports Illustrated. As a model with natural curves she wants to inspire other women to embrace their bodies and to feel comfortable in their own skin.