Matilda by Elomi
Fuller figure lingerie brand, Elomi, launched in 2008 and has grown rapidly both in the UK and in overseas markets, particularly the USA. Success has brought new shapes, styles and sizes and to mark their popularity in the market and on social media platforms there will be an exclusive 10th birthday party in New York City this Autumn. Specialist retailers, influencers and media will be invited to see the new SS2019 collections, meet Elomi designer Liesl Goodman and have a bra fitting experience.
The brand continues to expand its fashion offering but the staple Cate, Matilda and Bijou collections continue as bestsellers year in and year out. Backed by the fuller figure community which is built on positivity, confidence and support, the brand just recently launched its ‘Live Limitless’ campaign. The new monthly campaign focuses on a diverse group of influencers and hosted on Elomi’s Instagram page where each month an influencer will take over the channel. Launched by opera singer/curve model & blogger, Elle Valera, other notable influencers include Ty Alexander Williams, Iliana Ayala, Mirna Valeria and Christina Brown. This month sees Cece Olisa, blogger turned business maven and body positive role model, sharing her story.
Designer Liesl Goodman comments: “The past ten years with Elomi have been incredibly exciting. Elomi fledged in 2008 as a brave new concept of lingerie designed and engineered specifically for the fuller figure, rather than sized up from mainstream sizes.The brand has grown dramatically to be the market leader in the specialised field, working tirelessly to push the boundaries of what can be achieved in larger sizes…”Live Limitless”.’
Cate by Elomi
