Wacoal Europe is delighted to announce that three of its brands have been chosen as finalists in this year’s Drapers Awards. Freya, Fantasie and Elomi have all received nominations for Lingerie brand of the Year, with Wacoal Europe also receiving two new nominations within the Influencer Marketing category. Freya has been nominated for Best Fashion Marketing Campaign after it launched ‘When Life gives you Melons’, a podcast series hosted by Radio DJ, model and presenter Maya Jama, while Elomi has received a nomination for Best Use of Influencer Marketing for their fuller figured influencer events that took place in London and New York during March 2018.
Dean Cooper, Commercial Director for Wacoal Europe said: “We are absolutely delighted that so many of our brands have been named as finalists in the Drapers Awards. Drapers are the leading publication across the fashion and retail industry, so the fact that we have been recognised in the marketing and influencer category is incredibly exciting and a great achievement. We have had an extremely busy this year with more exciting plans for the upcoming seasons. We wish everyone the best of luck in the awards.”
Celebrating the best in fashion retailing, The Drapers Awards are one of the most highly-respected industry awards aimed at recognising the top performing and most innovative businesses in fashion. The winners of the awards will be officially announced at the Drapers Awards which will take place on the 29th November at The Iconic Roundhouse, London.
