Fuller bust lingerie brand Curvy Kate has launched powerful new campaign #MyBodyVictory to get people talking about how great their bodies are. The influencer campaign encourages the telling of the stories that shape us and celebrates the individual victories each and every person has. The campaign is kicked off with a line-up of 6 influencers, including model Hayley Hasselhoff, mother of two Chanel Ambrose and wheelchair user Clara Holmes wearing the best-selling Victory bra.
PR and Content Executive for Curvy Kate, Aneela Ashraf states: “#MyBodyVictory, is a celebration of all the stories that make us unique in ways that are different and alike. Influencers have a personal reach to their followings and we often follow those people we relate to, this is often because of the stories they have shared with us online. This Curvy Kate campaign is all about encouraging everyone to share their body victory, whether it is something monumental or seemingly minor, our stories shape us and can often be empowering to others. Curvy Kate want to start conversations that help everyone see their body in a positive light.”
#MyBodyVictory will run from the 1st of August and will end on the 29th August, and a weekly competition will also run alongside it.
