Best Pacific, one of the world’s leading providers of lingerie materials, is helping consumers pick the perfect casual bra with the launch of the new consumer-centric LYCRA® Bra Fabric Finder™. The consumer version of the LYCRA® Bra Fabric Finder™ – which INVISTA has cheekily nicknamed “BFF” – is the only casual bra fabric search solution on the market capable of factoring in the characteristics and performance implications of a stretch fabric and certify them for performance around shape support & comfort.
The new BFF consumer initiative builds on the original LYCRA® Bra Fabric Finder™ B2B program launched in 2017, which was created by INVISTA to help designers easily identify the best fabric construction and add functionality to any casual bra collection. While the list of participating mills is global, Best Pacific has built the most comprehensive collection of qualified fabrics. “As the preference for casual, more versatile and comfortable products grows, the quality and performance of the fabrics used are increasingly critical. The LYCRA® Bra Fabric Finder™ enables women to readily identify casual bras that can deliver the comfort AND functionality they are looking for – whether that is in leisure garments with natural shaping, everyday wear and active comfort with power shaping to define their curves,” said Claire O’Neil, EMEA Marketing Manager LYCRA® Fibre Brand at INVISTA.
INVISTA’s “BFF” LYCRA® Bra Fabric Finder™ places fabrics into one of three end-user categories, depending on comfort and support levels. ACTIVE delivers high support but medium comfort; EVERYDAY means a balance of support and comfort, and LEISURE calls for medium support and high comfort. “BFF” also defines bras in terms of their shaping level: NATURAL produces a softer more natural breast shape, while POWER indicates stronger shaping to define the wearer’s curves. This approach makes it easier for bra designers to narrow down their choice of fabrics and create garments for optimized functionality. It also makes it simple to precisely label garments so women can choose the exact shape, support and comfort level they want.
“Finding the perfect casual bra is a dream-come-true for most women, but it can be very hard to find that ideal bra. Some casual bras, without underwire depend primarily on fabric to do the work. They can feel comfortable, but lack shape and support. With the new “BFF” programme, consumers can be confident that when they select a bra made from the best fabric for their needs and that they won’t have to compromise,” O’Neil of INVISTA added.
