Marks & Spencer has just launched BODY, a reimagined lingerie collection built around “a modern, modular and solution-focused design philosophy”.
The new collection will offer a range of everyday comfort garments with contemporary design and advanced fabric technology – 360-degree stretch, seamless laser-cut edges, injectable boning for flexibility and targeted sculpting and smoothing solutions.
The 300-piece collection includes no vpl knickers, padded and non-padded bras and shaping pieces for hips and bum, with prices starting from £16.
Cconsumer insights influenced the collection, highlighting comfort, confidence and affordability as top priorities:
- 99% of women prioritise comfort;
- 89% seek lingerie that boosts confidence;
- 68% look forward to removing their bra at the end of the day;
- 45% do not believe stylish underwear should cost more.
