New Zealand brand, Hotmilk, launched Evolve in October 2025 and announce that the collection is now available and shipping to the UK — the brand is actively seeking retail partners to bring Evolve to lingerie boutiques and department stores across the country.
About Evolve
Evolve is Hotmilk’s answer to a question the lingerie industry has largely ignored: what happens to a woman’s body — and her relationship with lingerie — after the feeding journey ends?
Designed for the post-nursing chapter, or any changes to body shape, Evolve is a collection of beautifully crafted everyday lingerie that acknowledges the reality of a body that has grown, fed, and changed. Lifting, smoothing and supporting styles that don’t ask a woman to pretend she’s the same as before — but give her every reason to feel extraordinary now.
The collection includes wirefree and Flexiwire bras, side-smoothing and back-smoothing styles, uplift bras, full support styles, light leak briefs and accessories — all in Hotmilk’s signature aesthetic of beauty-meets-function, and all available in an inclusive size range.
Why Evolve, why now
The postpartum and post-nursing lingerie market is significantly underserved. Women emerging from the maternity chapter are actively looking for lingerie that fits their changed body, supports them in new ways, and makes them feel like themselves again — and finding very little that speaks directly to them.
Evolve fills that gap. It’s a collection built on 20 years of understanding how women’s bodies change, with the same fit expertise and certified sustainable materials that Hotmilk is known for globally.
Now shipping to the UK
Evolve is available now at hotmilklingerie.co.uk, with full UK shipping. The response since launch has been exceptional — and Hotmilk is ready to grow the brand’s UK retail footprint to meet demand.
Stockist enquiries
Hotmilk is actively looking for UK retail partners who share their commitment to fit, quality, and supporting women through every stage of life. To request a wholesale pack, arrange a viewing, or discuss terms, please contact:
Stephanie, at stephanie@hmcollective.com
