The new season marks a clear shift: lingerie is no longer hidden beneath the outfit, it becomes an integral part of styling. At SUPREME BODY & BEACH, functional aesthetics meet consciously integrated details, natural lines and a distinctly comfort-driven design approach. Underwear evolves from a sup-porting element into a defining feature of contemporary looks.
At the core are styles that create a true second-skin feeling: lightweight, close to the body and supportive. Geometric patterns, fine mesh structures and clean lines create a modern, calm aesthetic, while decorative straps and subtle cut-outs add deliberate accents.
Seasonal colour palette
The collections move between warm and intense tones: chocolate brown, burgundy, night blue and khaki, complemented by emerald green, plum, vibrant pink and fresh citrus shades. A colour range that highlights both materiality and silhouette.
Brands shaping the season
Chantelle: Softstretch Power – comfort as a concept
Aubade: Colours and shapes for the new season
Mey: Expansion towards loungewear & lifestyle
Schiesser: Updates for younger lines
Lascana: Everyday underwear plus activewear
PrimaDonna & Marie Jo: Support for natural silhouettes
Anita: Expertise in activewear
New exhibitors to the February event include Change,Cozy Cotton, Dot76, Sensis, Erlich Textil, Locco Design, Luipex, Falke, Cute Stuff, Lumisha, Kunert, Kleinert, Lucky Cheeks, CMK-Studio, Domitilla Mattei, New Unoelle and Knallgrau.
Our exhibitors show how powerful underwear can be when comfort and aesthetics come together. We curate brands that support natural silhouettes, use modern materials and understand underwear as an integral part of a look.”
Aline Müller-Schade, CEO of The Supreme Group
