On the occasion of the Salon International de la Lingerie, Intima Media Group, Sous, Underlines and CYL Moda Intima had the pleasure of unveiling the winners of the Best Boutique Brand Awards 2026. A distinction that celebrates outstanding bodywear brands — and the women and men behind them — for their long-term vision, consistent commitment and lasting contribution to the evolution of the sector.
Highly anticipated by the industry as a whole, the annual survey conducted by the Intima Group and its partners in Germany, UK and Spain provides a clear overview of the best-performing products and brands within European lingerie boutiques. The study is based on a reference panel of 100 multi-brand retailers per country across five key markets: France, Italy, Germany, Spain, the United Kingdom and Ireland, representing a total of 500 participating boutiques.
This essential analysis of the selective market makes it possible to track sell-out trends, monitor brand performance from one country to another and gain insight into retailers’ purchasing intentions for the year ahead.
The results were presented in preview at the Salon International de la Lingerie on Saturday, January 17. The occasion also provided an opportunity to congratulate the brands leading sales in their respective categories and to award them the Best Boutique Brand Awards 2026 label.
Best Boutique Brand Awards 2026 – Winners
CORSETRY
France: PrimaDonna · Italy: Chantelle · Germany: PrimaDonna · Spain: Selmark · UK & Ireland: Panache
PLUS SIZES / DEEP CUPS
France: PrimaDonna · Italy: Chantelle · Germany: PrimaDonna · Spain: Anita · UK & Ireland: Elomi
SHAPEWEAR
France: Wacoal · Italy: Chantelle · Germany: PrimaDonna · Spain: Janira · UK & Ireland: Miraclesuit
SPORTS LINGERIE
France: Anita Active · Italy: Anita Active · Germany: Anita Active · Spain: Anita Active · UK & Ireland: Anita Active
NIGHTWEAR / LOUNGEWEAR
France: Le Chat · Italy: Annette Lingerie · Germany: Mey · Spain: Barandi · UK & Ireland: Cyberjammies
HOSIERY
France: Falke · Italy: Oroblù · Germany: Falke · Spain: Janira · UK & Ireland: Charnos
DAYWEAR / UNDERWEAR
France: Oscalito · Italy: Oscalito · Germany: Mey · Spain: Chantelle · UK & Ireland: Mey
SWIMWEAR
France: Antigel · Italy: Maryan Mehlhorn · Germany: PrimaDonna · Spain: Red Point · UK & Ireland: Fantasie Swim
MENSWEAR
France: Aubade · Italy: Julipet · Germany: Mey · Spain: Impetus
LUXURY BRAND
France: Lise Charmel · Italy: Paladini · Germany: Aubade · Spain: Lise Charmel · UK & Ireland: Empreinte
