Journelle, the New York–born authority on modern intimates, officially launches into wholesale across the UK and Ireland with APM Agency as their exclusive partner, introducing a confident, design-led proposition to the premium lingerie category.
Journelle combines decades of lingerie craftsmanship with a modern, wellness-driven and body-positive ethos. The result is a brand that delivers elevated, fashion-forward lingerie without compromising on comfort, support, or inclusivity.
The wholesale assortment showcases Journelle’s signature collections—spanning elevated everyday essentials, sophisticated lace lingerie, and luxurious silk and modal pieces. Each style is developed with clear intent, offering retailers strong margin potential, seasonless relevance, and a clearly defined premium positioning on the lingerie floor. Journelle: where power meets pretty.
Commenting on the UK and Ireland launch, David Finlayson, Director at APM Agency, said:
“Journelle fills a very clear gap in the UK and Irish market. It offers a rare combination of sophisticated design, everyday wearability, and genuine inclusivity. From a wholesale perspective, it is a brand that makes sense commercially while still feeling aspirational and exciting for the customer.”
He continued:
“What really stands out is the strength of the offer. The collections are beautifully considered, seasonless in appeal, and extremely well positioned for premium lingerie floors. We see strong potential with both department stores and high-quality independents.”
With an established and loyal consumer following in the United States, Journelle now presents UK and Irish retail partners with the opportunity to introduce a proven, aspirational lingerie dbrand to their customers—one rooted in confidence, self-expression, and modern everyday luxury. You can see Journelle exclusively at the Wonderland Show this weekend or contact David on 07825 0913369.
