WONDERLAND – BRANDS YOU CANNOT MISS THIS WEEKEND!

The Wonderland Show opens this weekend from 25-27 January delivering an enthralling blend of must-have brands, innovative labels and new brands to the UK market.

 

Staged in the iconic surroundings of the Sheraton Grand Hotel, the Show promises a mix of business and pleasure with everyone’s favourite delicates’ detergent, Soak Wash, offering afternoon refreshments with delicious cocktails inspired by their signature scents. Lunch will be provided courtesy of leading Slovenian brand, Lisca, with tasty menus for every palette and once again the Show Organisers have teamed up with the De Montfort University showcasing an inspiring selection of students’ work.

An important element of the success of the Wonderland Show is its offer of emerging and innovative brands making their debut at the show or in the UK.

 

This season there is a particularly rich array of stimulating designs of swimwear, lingerie, nightwear and legwear. Home-grown favourite, Coco de Mar, celebrating its 25^th anniversary makes its debut and completes a sensual line-up of labels such as the iconic French labels Maison Close and Atelier Amour. Nightwear is covered with additions such as the House of Ecoveeve sustainable sleepwear and loungewear, CCDK Copenhagen and the ENNA MODA label (a premium digital fashion brand using AI and advanced technology for design, operation and digital marketing).

Keeping things simple with modern day choices such as the sustainable underwear brand Bumboo (in bamboo lyocell), Lemonade Dolls (one of the fastest growing underwear brands in the UK), the leakproof underwear brand NIXI Body and everyday GOTS certified cotton string thong underwear label, String Nix. Although new to Wonderland, Journelle offers design-forward lingerie and Sapph returns to the UK market with elegant and intelligent designs that still bear homage to the brand’s DNA. Swimwear and lingerie designs are offered by Mysthelle and the edgier conceptual swimwear brand E MACBEAN brings an individual touch. Other brands new to the Show include Wild Lovers and maternity/nursing specialist Jorgen House. The picture is completed with the fashion forward swimwear designs under the Desatame Swim label.

Don’t miss the Hedoine premium legwear brand – renowned for ladder-resistant garments, seamless construction and sculpting fit.

 

Alongside these new brands to the market are the industry ‘favourites’ that are an essential part of the offer for UK retailers. French labels such as Chantelle, Simone Pérèle, Lise Charmel, Empreinte and Maison Lejaby are all there (the latter two only showing in London this season) alongside the brands in the Wacoal Group (Fantasie, Freya, Elomi and Wacoal), Gossard (marking their 125^th anniversary) and the Anita Group (Anita Since 1886, Anita Care and Maternity and Rosa Faia) who is showing at the Spring show for the first time. These ‘heavyweight’ brands are joined by boutique darlings such as Skarlett Blue and more recent entrants such as Royal Lounge, Lisca and Sea Level Swimwear.

All categories of intimate apparel, nightwear, swimwear and shapewear will be on display in the Patricia Eve Suite on the Mezzanine level with the popular Miraclesuit and Magicsuit preview collections, the fabulous new Body by Miraclesuit, Aquablu, Aruelle, Blackspade, Naomi and Nicole, CupidFine, Belmanetti, Heaven and Iconique (with new leisurewear line for 2026) – not forgetting their Secret Weapons!

 

All in all there is a richness and diversity to the Show presenting AW2026 Collections and you still have time to register to attend by clicking the link here. Underlines Magazine and The Swimwear Yearbook will be there in the Library/Buyers Area on the ground floor.