Nantwich women are being invited to boost their body confidence this February as AWWA – Accepting Who We Are brings its latest campaign to Foundations on Saturday 7th February from 11.00am to 2.00pm.
The event, held in collaboration with Foundations, 18 Hospital Street, Nantwich. CW5 5RP encourages women to call in for a professional bra fitting and discover the difference the right size can make to their posture, comfort, and confidence.
Research by model and body confidence advocate Rachel Peru, co-founder of AWWA, found that out of 200 women, almost 40% of women can’t remember the last time they had a bra fitting, despite the positive impact it can have on how they feel about their bodies. “It’s such a simple act, but a professional bra fitting can completely change how you carry yourself and how you feel about your body,” says Rachel.
As part of the campaign, fellow AWWA co-founder Tina Boden and Rachel will be appearing as live mannequins in the Foundation window, turning heads on Nantwich’s high street and encouraging women to pop in, get fitted, and celebrate their bodies just as they are.
The Nantwich event will be the fourth that has taken place in independent lingerie boutiques across the UK this winter, aiming to reach over 100 women in total.
“We want women to feel seen, supported, and accepted,” adds Tina. “This campaign is about reminding women that they deserve to feel good in their own skin – and sometimes that starts with something as everyday as a well-fitting bra.”
