Leading British lingerie and swimwear retailer Pour Moi has launched a new Athleisure collection this January. Coined ‘Off Duty’, the collection has been designed in response to a shift in consumer demand for athleisure wear.
The Off Duty collection delivers the perfect blend of laid-back luxury and modern versatility. Crafted with soft, cosy fabrics including a 210g Nylon/Spandex combination in leggings and bralettes and thoughtfully designed silhouettes, the collection features everything from relaxed joggers and buttery-soft leggings to easy layering pieces like wrap cardigans, jumpers, and cosy knits. Think matching loungewear sets, oversized sweatshirts, and must-have basics that make mix-and-match dressing simple, while sleek flowy tops and form-flattering leggings offer the ideal outfit for yoga, Pilates, and all your off-duty plans.
Speaking of the ideation behind the launch, CEO and Founder Michael Thomson says:
We’re so proud to launch this first-of-its-kind athleisurewear collection. We’ve been analysing trends over the past few years as well as our customer feedback and have consequently uncovered a demand for lounge-able athleisure wear that feels comfortable enough to wear all day for running errands and working from home in, yet looks stylish. Since the pandemic, we have noticed a shift in consumer demand for comfier clothing such as non-wired lounge bras and soft, movable leggings and tops. Our Off Duty collection offers over 20 pieces which can be mix and matched including yoga pants, tracksuits, cardigans and hidden support bras and tops. There really is something for every body in this collection and each item will remain a timeless staple in your wardrobe for years to come.”
Hidden support vest and leggings
Buttery Soft Move with You flared leggings
Buttery Soft Mov with you Yoga bra
Available in a range of gorgeous, earthy and neutral colours, each piece is created to slot seamlessly into your wardrobe – wearable, comfortable, and endlessly stylish. The versatile collection is also designed to be able to mix-and-match with one another, creating a perfect every day, capsule wardrobe. Garments include yoga bra and top, cosy knit cardigans and tie waist cardigan, cosy knit dress, sweatshirt, leggings and flared leggings, wide legged joggers, hidden support vest and top.
The Off Duty collection is available from pourmoi.co.uk and ranges from £32.00 to £58.00 in sizes 8-18. It is also available at very.co.uk, next.co.uk and Brands At M&S.
