It must be January when thoughts turn to shaking off Christmas and New Year excesses and living and eating a bit healthier – here comes NAIA Active.
Gayle Lawton & Tess Daly (image Zak Walton)
NAIA founders Tess Daly and Gayle Lawton launched NAIA Active on 7th January – a debut capsule of activewear pieces thoughtfully designed for the NAIA Woman.
An evolution of the brand’s commitment to fit, quality and considered design, NAIA Active marks NAIA’s move into lifestyle, created for women who want activewear that works hard, feels good, and looks good enough to wear all day.
Tess Daly shares:
NAIA Active is a natural extension of our beloved brand. Our community has consistently told us how much they value our fit, attention to detail and our thoughtful approach to designing for women, by women. This collection is a continuation of that – a celebration of the female form. As we like to say, the NAIA woman is every woman.”
The collection features a balance of in-house designed prints – a NAIA signature – alongside refined, minimal styles designed to integrate seamlessly into a modern wardrobe. Pieces that support, flatter and hug the body. Luxe, breathable fabrics flex and move with ease, allowing each style to transition from workout to everyday wear.
Gayle Lawton adds:
This collection is an expansion of who the NAIA woman is. Like our swim, every piece has been fitted multiple times across different body shapes, sizes to ensure our signature fit. As women, we know how activewear should feel. Creating pieces so comfortable you forget you’re wearing them and want to keep them on all day long was essential.”
NAIA Active is defined by two considered ranges, the Everyday Soft-Line Collection and the Day-Luxe Collection, featuring vests and longer line bra tops, leggings with signature detailing, versatile layering pieces, and accessories designed to complete the look.
The VIP press launch at V Mayfair saw London UK founders Tess Daly & Gayle Lawton hosting press and celebrity guests including Claudia Winkleman, Louise Rednapp, Vicky Patterson, Dame Denise Lewis, Oti Mabuse and Nadiya Bychkova.
