Baptized Very Middle Ages, the new trend book from Texworld Apparel Sourcing Paris outlines the directions that will guide – in a world under pressure – the Spring-Summer 2027 collections.
Digital Lordship
Geopolitical tensions, social expectations, digital transformations, shifting markets… At a time when fashion (and the world) is going through strong turbulence, Very Middle Ages chooses to look to the future by invoking a reinvented past. Not as a nostalgic refuge, but as a magnifying mirror of our contemporary tensions.
This new edition of the Trend Book offers ideas to help creators combine imagination and a desire for renewal while developing the Spring-Summer 2027 collections. It explores a universe often dark, mixing protection, conflict, magic, and augmented identity: a reworked, digital, imagined Middle Ages used as a metaphor for current upheavals.
Four creative Universes to “rearm” imagination
Directed by Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Apparel Sourcing Paris, the Trend Book offers a sensitive, instinctive (and sometimes unsettling) reading of the Spring-Summer 2027 season. An invitation to rethink clothing as a tool of protection, affirmation, resistance, or transformation, in a world where the borders between real and virtual, natural and artificial, past and future have never been so blurred.
Nuclear Sorcery
#1 Digital lordship. This first theme elevates the giants of Silicon Valley to the rank of all-powerful overlords. Individuals, voluntary vassals of these contemporary digital empires, give up intimacy and freedom in exchange for an illusory safety. Protection and control: two expectations expressed in a fashion made of layered, highly functional pieces. Symbolic shells of heavy fabrics, textile-like armor (metal-coated finishes), rigid ribbed knits treated in steel gray, charcoal black, with silver holographic accents.
#2 Nuclear sorcery. Although this colored universe brings a form of “reenchantment,” it resembles an aesthetic of illusion. Technology (AI), which threatens to bring a new obscurantism by numbing reasoning, is paradoxically felt as an artificial comfort. The silhouettes here are full of soft deception, protective and velvety materials (iridescent organza, translucent fabrics, foamy knits, light mohair, “second skin” jerseys), in an atmosphere of techno magic, between enveloping cocoon and “digital aura.” The palette moves between spectral purples, carmine red, opaline, and “radioactive” greens.
Sepculative Crusade
#3 Speculative crusade. This creative sequence calls on the (human) history of an endless quest for unsatisfied domination. A martial and dark direction built on conflict. The silhouettes are very “armored” – technical, combat-inspired – or made with hybrid materials, visceral textures in an organic and warlike palette: dark reds and browns, textured blacks, military khaki, burnt chrome…
Data Inquisition
#4 Data inquisition. This final direction explores a society of suspects under surveillance. In this world of constant inquisition, any difference, any eccentricity or nuance is instantly condemned. Personal identities are absorbed and intimacy disappears in favor of the collective. Clothing becomes an interface, a second skin, an extension of the digital self. The garments can be adjusted with interchangeable modules. All of this in an icy blue, algorithmic aesthetic.
CREDITS
Digital Lordshiip -Philip Loersch, Photo by Gunter Lepkowski Cuneiform, 2018, Pencil, China ink and varnish on soapstone.
Private Collection Vienna Courtesy the artist and FWR, Berlin philiploersch.de, @philip.loersch
Nuclear Sorcery – Chuck Anderson, NoPattern Studio NoPattern.com @NoPattern
Speculative Crusade – Pia Hinz Cones, Stained-glass, 2024 piahinz.com @piahinzpiahinz
Data inquisition – Arch-Exist Photography Sino-french Science Park Church | Shanghai Dachuan Architects arch-exist.com
@archexist
