Home IndustryShops Rigby & Peller Introduces Its First UK New Store Concept in Guildford

Rigby & Peller Introduces Its First UK New Store Concept in Guildford

by Underlines

Rigby & Peller, the renowned lingerie styling expert with more than 85 years of experience, proudly presents its fully renovated boutique in Guildford. Opened on November 27th, the boutique is the first in the United Kingdom to showcase the brand’s brand-new store concept, offering customers an elevated and inspiring shopping experience.

A New Boutique Experience

The refurbished boutique has been redesigned according to Rigby & Peller’s new global store concept, featuring a warm and contemporary interior, elevated fitting rooms and a renewed focus on comfort, elegance, and personal attention.
​This innovative concept enhances the shopping experience with a thoughtful layout, refined materials, and an inviting atmosphere that reflects the brand’s heritage of expert lingerie styling. The boutique offers a curated collection of luxury lingerie and swimwear from premium brands including Marie Jo, Primadonna, and Sarda, with an extensive size range from A- to M-cup.

The Bra Size Scan

​As part of the renovation, the Guildford boutique is introducing Rigby & Peller’s innovative Bra Size Scan: a fun, quick, and easy DIY tool developed in-house. Using the latest technology, the scanner determines an accurate bra size in under two minutes, empowering customers to shop with confidence.

Expert Personal Styling

Exceptional, highly personalised service is the cornerstone of Rigby & Peller. ​Lingerie stylists provide tailored advice—from size and support to styles, colours, and the perfect silhouettes for every moment. Customers are invited to book one-on-one styling appointments in the boutique.

Founded in the UK in 1939, Rigby & Peller has become an international authority in premium lingerie, known for its craftsmanship, personalised service, and innovative approach to bra fitting. With this transformation, the Guildford boutique marks an important milestone in the brand’s continued evolution.

Rigby & Peller is part of Van de Velde, the Belgian premium lingerie group behind global brands and a long-standing leader in lingerie craftsmanship. Today, Rigby & Peller operates:

7 boutiques in the UK

 – 6  boutiques in Germany

–  4  boutiques in the United States

 With its new store concept, innovative technology, and decades of expertise, Rigby & Peller continues to redefine lingerie styling—offering every woman an inspiring, uplifting, and personalised shopping experience.

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