Along with top brands, catwalks and networking events, the February 2026 edition of the INDX National Intimate Apparel Show will be bringing buyers some unmissable added-value content in the form of daily onsite retail workshops, led by industry expert Helen Masters, Founder & Lead Consultant, Pudding Lingerie Consultancy.
Enabling retailers to deliver impressive growth through its bra fitting training and WOW FACTOR programme, Pudding Lingerie Consultancy also runs a centre of excellence for post breast cancer bra fitting (providing a Cancer Research UK endorsed bra fitting certificate).
Free to attend, Helen has designed these informal, bite-size 20-minute sessions to inspire and empower, and attendees can look forward to enjoying engaging content backed by unparalleled industry knowledge and expertise.
Expert Insights session overviews
How to Introduce the WOW FACTOR and double your sales:
The retailers that are winning in today’s lingerie market are those that have created an elevated experience which leads to greater conversion, average sale, repeat business, and advocacy.
If you want your lingerie store or department store to deliver best in class service with best-in-class results, this workshop will explain how.
Better Buying – How to turbo charge your buying to boost profits and save time:
Developing a buying strategy which allows you to offer maximum choice of size, colour, style and aesthetic without being over stocked is critical – and not easy.
If you want to adopt better practices and achieve better results from your lingerie buying, this workshop will explain how.
Expert Insights timetable
Sunday 8 February 2026:
11-11.30am (20 mins + questions): The WOW FACTOR
2-2.30pm (20 mins + questions): Better Buying
Monday 9 February 2026:
11-11.30am (20 mins + questions): Better Buying
2-2.30pm (20 mins + questions): The WOW FACTOR
Tuesday 10 February 2026:
9.30-10am (20 mins + questions): The WOW FACTOR
