Last week the Ljubljana Exhibition and Convention Centre hosted more than 700 selected guests who joined the celebration of Lisca’s 70th anniversary. The fashion show was enriched with artistic performances by famous musicians and dancers. With live music in the background, Lisca’s models took turns on the runway, presenting the collection from selected historical pieces, to a modern collection in mild shades of white and apricot, which escalated to pink, magenta and sensual black, with fashion accessories that emphasised the dramaturgical character of the event.
Maja Ratajc, creative director of the Lisca brand, summarised the fashion show in the following words:
This is the story of a confident modern woman who lives life by her own rules. She feels relaxed at one time or playful another time, but she can also be unique and determined, sometimes even dramatic and sensual … Nevertheless, she is always real, authentic, feminine. Lisca is a brand that wants to empower women with its collections. Thanks to the lingerie’s perfect fit, it provides comfort regardless of the body type. With quality materials, it ensures the longevity of the lingerie. Our innovative designs combine fashion and functionality to make women feel comfortable, free and able to live their lives to the fullest. Our values go beyond fashion and speak of a lifestyle, hence the slogan ‘Living my life’.”
I am Lisca, Living my Life
The central part of the event was a fashion show presenting the new SS26 collection. The upcoming collection combines style, comfort and playfulness, creating a modern and confident look for all occasions. It is inspired by playful moments, romantic getaways and spontaneous adventures that define the modern life of a woman who lives life to the fullest, freely and dynamically, enjoying its every moment. With the slogan “I am Lisca, Living my Life”, and with the help of celebrities, who walked the runway side by side with the models, wearing the new creations, Lisca sent a message to all women: just like Iris, Ula, Nina, Tijana, Vanja, Olja, and Hana, we can all be Lisca. The Spring/Summer 2026 collection oozes self-confidence and femininity, combining comfort, style and versatility – from elegant lingerie and loungewear to a diverse range of swimwear and sophisticated “resort” pieces designed for every moment of life, whether at home, on trips or in special occasions.
The confidence you wear
On the occasion of the jubilee, Luka Južna, executive director of Lisca, emphasised the following: “There is a special self-confidence that comes from the feeling that you are wearing something exceptional – that quiet power that no one can see, but everyone can feel. It is the essence of living life by one’s own rules, powered by one’s own strength. That is why we create lingerie for every aspect of a woman’s life: for the mornings when no one is watching, for the evenings when everyone is watching, for the confidence that starts from the inside, for the true power in her life. Lisca is a promise of freedom, quality, beauty, success – and we are here to keep it.” Južna also thanked the company’s business partners, employees and everyone who had invested their efforts into strengthening the heritage as well as creating the new vision of the Lisca brand.
The Juzna Family, owners of Lisca
Seventy years of creativity, quality and timeless elegance of Lisca
Founded in 1955 in Sevnica (central Slovenia), Lisca is today considered as one of the leading brands of women’s underwear and swimwear. With its innovative design, perfect fit and timeless femininity, Lisca combines tradition with modernity and creates collections of lingerie, swimwear, sleepwear and loungewear, which stand for self-confidence and sophisticated style. Today, Lisca is present in 40 countries of the world and employs more than 700 people (Lisca Group), 160 of them in the Sevnica parent company.
