Lemonade Dolls, fast-growing lingerie brand, has announced a collaboration with Universal Products & Experiences on a new collection inspired by Universal Pictures’ epic conclusion to the global cinematic phenomenon – Wicked For Good in cinemas from today (21st November).
The collaboration introduces 3 exclusive new lingerie sets, inspired by the film’s themes and beloved characters, including the iconic witches of Oz, Glinda and Elphaba.
Wicked has been a story I’ve loved since I was a teenager and as a former dancer and musical theatre girl, I’ve sung every song a hundred times over. This iconic collaboration feels incredibly personal. At Lemonade Dolls, we’ve always championed the power of being yourself and defying the ordinary.”
Lemon Fuller, Founder and CEO of Lemonade Dolls.
The Lemonade Dolls brand can be seen exclusively at the Wonderland Show in January 2026. This will be the brand’s first showing at a B2B exhibition.
