Eberjey has opened a haven of softness and serenity at Selfridges London with the launch of its Holiday Pyjama Pop-Up in The Body Studio on the second floor. Just opened last Wednesday, 12 November and running through January 2026, the pop-up celebrates the joy of togetherness, comfort, and timeless style.
For the first time in the UK, Eberjey unveils its matching family pyjamas — for her, him, little ones and even pets. The collection includes a playful selection of festive prints, from a charming Red Nutcracker to Ski Chalet, Holiday Dogs, and Forest Pine.
Also debuting at the pop-up is Eberjey’s much-anticipated washable luxury silk collection, available in a chic Pine and Ivory Stripe. Families can also rejoice as Eberjey’s children’s range (ages 2–9) arrives in London for the very first time, with colourways spanning Holly Red, Bordeaux, and Pine.
To complete the ultimate cosy season edit, the pop-up features sherpa slippers, plush waffle dressing gowns in Deep Taupe, and Chocolate boucle hoodies and joggers — perfect for gifting or unwinding in style.
Amid the festive rush of Oxford Street, the Eberjey pop-up offers a moment of calm, where softness meets beauty and every piece is designed to create moments that last.
Christmas – the season of PJs, pooches and pantos!
