Object of Desire (OOD) at Curve NY® continues to redefine what a trade show experience can be. More than just a space on the show floor, OOD is an incubator for brands poised to grow – whether they’re entering the U.S. market for the first time or ready to elevate their business to the next level. It’s where opportunity meets creativity.
Designed for the dreamers, the doers, and the design-obsessed, OOD champions brands that don’t follow trends – they set them. These are labels that care deeply about their process, their people, and their purpose.
Recognising the challenges of today’s retail landscape, Curve is discounting the booth cost for participating brands, ensuring that these standout designers receive the visibility they deserve.
Each Object of Desire brand will receive a look featured in the Curve Fashion Show, early access to buyer connections through the Curve app, inclusion in the Retail Partner Party with a globally recognised New York based lingerie boutique, PR support during the show, including influencer gifting opportunities and more…
Object of Desire is more than a showcase, it’s a commitment to nurturing the rising stars of intimate apparel,”
said CEO of Comexposium US, Raphael Camp.
Our goal is to cultivate future industry champions who will lead innovation and inclusivity in the market.”
The atmosphere within OOD is intentionally collaborative, inclusive, and design-driven — less like a traditional trade show and more like an incubator for the next generation of intimate apparel innovators. Confirmed brands for February 2026 (as of today): Somewhere Never, Soreil Lingerie, Ms A London, and Springrose.
Bok Goodall, who is working with the Curve team on curating the space, shared:
It’s an honour to be part of this. Curve NY is such an important event in the calendar — the only place for brands serious about breaking into the U.S. market. The opportunity to showcase your brand at a fraction of the usual cost is unmissable, especially with the added benefits of the Retail Partner Party, runway exposure, and the genuine support of the Curve team from the moment space is booked.”
Brands interested in participating in Object of Desire at Curve NY, February 2026, are encouraged to get in touch with Molly
