Heptathlon Olympic gold medallist Denise is the new face of luxury lingerie and sexual wellness brand Coco de Mer’s ‘Icons’ collection at the age of 53.
Denise Lewis in Hera balcony bra by Coco de Mer
The Icons lingerie collection includes Athena, Hera and Seraphine and a new range, Aphrodite, which will be launching in January 2026. These ranges are an all-black collection of refined silhouettes created using the finest French laces, embroideries and silk.
Presenter and president of UK Athletics Denise says that being chosen as an Icon by the brand is “humbling and proof that women in midlife aren’t fading – we’re rising.”
Speaking about the shoot, in which she poses in a series of lingerie looks from the collection, Denise said:
Taking part in my first lingerie shoot in my fifties is a statement that confidence isn’t age-dependent and visibility is power. It feels more energising than I could have imagined.
The meaning of confidence has changed for me over time. It is about strength in my own skin – feeling strong, self-aware and sexier than ever as I move into the next chapter of my life. I take care of my body not to smash world records anymore, but to feel powerful mentally as well as physically.
Being recognised by Coco de Mer as an Icon is humbling and proof that women in midlife aren’t fading, they’re rising – reclaiming our bodies, our stories, and our right to be seen as vibrant, sensual and unapologetically whole.”
In Coco de Mer's Athena bodysuit
In Hera bra & Brazilian knickers
In Athena balcony bra and Brazilian brief
Coco de Mer owner and chief executive Lucy Litwack is thrilled to be working with Denise. She says: “As a brand that aims to support, celebrate and empower women, we believe Dame Denise is the perfect icon to women everywhere – she is a trailblazer.
“It is wonderful to see Denise exude strength in her own skin and feel more sensual and confident in Coco de Mer as she embarks on a new chapter in her life.
“Championing female pleasure in all its forms is at the heart of everything we do and in working with Denise we hope to celebrate the body confidence that beautiful lingerie can provide, whatever your age.”
In Athena bodysuit
In Seraphine teddy
In Hera body
Previous Coco de Mer Icons include Helena Christensen, Pamela Anderson and Charli Howard. The brand has partnered on collaborations with Victoria & Albert Museum and Sotheby’s. Coco de Mer’s luxury lingerie is designed by women, for women. The brand cultivates inclusivity and female empowerment and has been doing so since its beginnings in 2001.
In Seraphine slip
