London, September 2025. Already very popular and highly anticipated by boutiques across Italy and Spain, Simone Pérèle is rolling out its Best Dressed Boutique Windows Display Competition here in the UK.
Simone Pérèle stockists across the country are invited to celebrate the news season by showing off their skills with an enticing display that will lure shoppers in for a closer look at their Simone Pérèle collection. The winner will bag a 3-night trip for two to Paris, including tickets to Salon International de la Lingerie, taking place from 17 – 19 January 2026.
Displays need not be elaborate, and you don’t need a lot of stock to do it either. We are simply keen to see how our valued customers bring to life what Simone Pérèle means to your shoppers, using our great new AW25 range and, or, their best-selling products from our popular permanent collection. Last year’s winner in Spain, Tatiana Lingerie, created a very simple, but eye-catching display with little more than a mannequin, a small dressing table and a few interesting props, capturing the “getting dressed to go out” moment. Simple and impactful.”
Dina Akhmerova, UK Senior Sales and Operations Manager at Simone Pérèle
The UK competition will run throughout September, and boutiques can enter by simply sending a photo or video of their window display to Simone Pérèle. For more information, competition criteria and entry details, please SimonePereleWindows@upshotpr.co.uk.
