Lingerie Francaise present SS2026 Collections in London

Promincor – Lingerie Française, the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing, showcased the SS26 collections from 8 French lingerie brands for the first time on July 14th, 2025 at Ladbroke Hall in London to key buyers, media and influencers. The runway show, which is usually hosted in New York, comes to London for the first time in conjunction with the Wonderland trade show. The French Lingerie Event is a close-up look at the heritage, savoir-faire, creativity and innovation of 8 iconic brands that carry on traditional manufacturing practices. 

The Lingerie Française Association’s eight prestigious brands include AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY and SIMONE PÉRÈLE – joining forces to present their new SS26 collections in a multi brand runway show. The Association, Promincor – Lingerie Française, was established under the law of 1901 and created in 1960 with the aim of allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering, which have given France its reputation as a leader since the first bra was patented in Paris in 1889.

The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for expression.This market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers. In a context of evolving demand, where customers are curious, well-informed, and attentive to brand identity, the United Kingdom stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition. This is why Promincor and the Lingerie Française Label have chosen to present their new collections in London this season. Being present in this strategic market—mature, creative, and trend-setting—enables our members to gain visibility, build targeted business connections, and strengthen their international position. Beyond the economic stakes, it is above all a true cultural exchange—a convergence of two visions of style: British distinction meets French elegance. London is an essential international showcase. Presenting our brands there allows us to affirm our collective ambition to proudly celebrate Lingerie Française in a city where elegance unites with a true spirit of innovation.”

Alain de Rodellec, President of Promincor – Lingerie Française