Scoop continues to be the UK’s leading premium womenswear show, offering a curated, inspiring space where both emerging and established designers can showcase their collections to top-tier retailers. As the only show of its kind in the UK, and increasingly a destination for European buyers, Scoop plays a vital role in launching brands, forging retail partnerships, and setting the tone for the season ahead.
Bond-eye Swimwear
Curated by Founder and Event Director Karen Radley, this season’s show features a dynamic edit of British and international designers. Newcomers making their debut include CAHU PARIS, NINEMOO, TETI MILANO, MAISON LECOMTE, RIVERPEACE, PROSPHIA, BOND EYE, BEALONI, V DE VINSTER, BELLE MAIS PAS QUE, TENNE THE LABEL, NOIRNINE, MA PETITE CAPSULE, and more.
More than a trade event, Scoop is a creative and commercial catalyst. From high-profile launches like Psophia to retail connections with Selfridges and Anthropologie, designers benefit from unmatched visibility and access to influential buyers.
Cahu
For agents and showrooms, Scoop’s value lies not just in exposure but in the consistent return on investment it delivers. “The brand and exhibitor mix ensures the right buyers come through the door,” says Daniel Morris (Morris Fyfe Agency), who notes that brands like Devotion Twins and Sorena have seen season-on-season growth since launching at the show. David Smith adds, “It’s the consistency and quality of visitors that make Scoop invaluable. Our designers gain visibility with buyers we simply wouldn’t reach elsewhere.” Ian Campbell Smith (Palladio Associates) agrees, highlighting the show’s broader reach: “Scoop has opened doors to international markets—including the Caribbean—that we’d never have accessed otherwise.”
Ma Petite Capsule
Radley said, “Each season, our goal is to create an inspiring and elevated environment where brands feel proud to present their collections and buyers are excited to discover what’s next. Scoop is about more than just fashion, it’s about storytelling, creativity and connection. We’re thrilled to welcome such a dynamic mix of new and returning designers this July and to continue evolving as a key destination for both UK and international buyers.”
v.de.vinster
The Spring/Summer 2026 edition returns to Olympia National, Kensington from 13–15 July 2025, showcasing a vibrant celebration of style, innovation, and emerging design talent. You can still register to attend here.
