The trend study, curated by Nello Marelli and his team, offers a preview of the beachwear fashion scenarios for Summer 2026 and will be presented at MaredaMare in a dedicated area (Fortezza da Basso, July 19–21).
Enthusiasm, exuberance, and a strong desire to express uniqueness. Summer 2026 in beachwear fashion amplifies the urge for total escapism—an imaginary passage through a space-time stargate into an environment that restores strength and
energy, excitement and enchantment. A feeling that manifests itself through a contagious expressive force. More boldness, more drive, more desire to stand out. The trend map outlines four future beachwear scenarios, envisioned for seaside holidays. These scenarios, aligned with colour trends, materials, and silhouettes, will drive creativity and the formal development of the new SS26 collections.
RESONANCE
RESONANCE WITH NATURE
Tuning into nature’s signs and rhythms to find deep comfort and a safe haven. A strong desire for balance guides us toward a lifestyle centred on well-being. The comfort of athleisure meets the versatility of beachwear and swimwear, giving rise to dynamic, transformable garments made for everyday movement. Shapes and materials are inspired by the natural world. Lightweight layering, transparency, animal prints, and colour palettes drawn from earthy pigments reflect an aesthetic
that harmonises body and mind. Resonance as regeneration and authentic connection with the environment.
MEDITERRANEAN
BEACHSIDE ATMOSPHERE
Reminiscence, memory and the artisanal intelligence of decoration. An escape to the Mediterranean to absorb a life force that comes from afar. A modern language intertwined with ancient, precious symbols. Stripes and textured details return as key design elements, while crochet, cotton cutwork and handcrafted lace speak of true artisanal know-how. The warm tones of the Mediterranean evoke the essence of the South, for a sensory journey that unites past and present without nostalgia.
A tribute to memory and craftsmanship.
DEEPNESS
BEYOND THE SURFACE
Knowledge as a tool for differentiation. Diving into the depths of the oceans brings us the thrill of genuine wonder. A secret, often unexplored world welcomes us and points the way. Colours turn dark, punctuated by incandescent flashes and saturated accents. Draped and twisted silhouettes wrap the body, while adorned nets, shimmering surfaces and translucent materials recall the allure of the ocean floor. Palettes range from vibrant pinks to deep blues, in saturated, luminous tones. The wet look dominates—a reference to water—through a continuous play of matte, glossy and transparent effects.
An invitation to go beyond appearances, to sense, to flow, and to uncover hidden beauty.
FANTASY
THE TIME OF DREAMS
Symbols, dreams, and desires. Pushing fantasy to the extreme to access a more dream-like, cartoonish dimension, a passage to an ‘elsewhere’ ruled by lightness and whimsy. A refuge for grown-ups, a playground for the imagination: the joy of play in another realm. Here, there are no conventions or clichés. Prints suspended between art and imagination evoke ethereal atmospheres, while delicate lace and sheers are inspired by the charm of lingerie. Colours reflect the hues of elusive beauty, accompanied by accents that evoke mystery and the magic of space.
