The next edition of MarediModa Miami will take place within the Cabana Show and at the heart of Miami Swim Week (31st May-2nd June). Now more than ever, European fabric collections are positioning themselves as top-tier alternatives to Asian production — not only in terms of creativity and quality, but also due to the strict tariffs imposed by the U.S. administration on Asian products.
We are renewing our commitment to the Miami mission despite the climate of extreme uncertainty affecting the entire global supply chain. But we are confident that our fabrics will become increasingly appreciated in light of recent changes in the supply chain. The United States has always been a historic ally and a key market for our companies, so investing in the Miami mission is crucial as we await clarity on what the near future will bring.”
Claudio Taiana, President of MarediModa
The companies participating in MarediModa Miami — from Italy and Spain — aim to seize the opportunity created by the current Claudio Taiana, President of MarediModageopolitical landscape, with the hope of establishing a new and lasting supply chain model. This comes especially in response to propaganda launched by Chinese companies on social media, claiming to “expose” unethical practices by global brands. These viral accusations, often unfounded, have raised many questions about the true components of luxury products.
This “tsunami” has prompted a swift and complex response regarding the production stages of many luxury goods, while also creating an ethical urgency in the relationship between brands and consumers. As such, promoting Made in Europe products to the American market — and beyond — could help drive a new, inevitable shift in consumer habits, ultimately to their benefit.
