SKIMS is to open its first UK standalone store on London’s Regent Street taking over a unit previously occupied by Ted Baker.
Jens Grede, co-foundedr of the brand with wife Emma Grede along with Kardashian, described the move as a “pivotal step” in the global expansion of the $4 billion shapewear and swimwear brand.
The brand has signed a ten-year lease on the 12,000 sq ft store, which has been vacant since last summer, with landlord The Crown Estate. It is anticipated that the new store will open in summer 2026.
Robert Norton, SKIMS’ Chief Commercial Officer, said:
Opening our first UK store on London’s iconic Regent Street is a landmark moment for Skims. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience. This milestone reflects our strategic focus on expanding into key global markets.”
Skims was established in 2019 and quickly became a global sensation. It started with shapewear but has since expanded into swimwear, loungewear and sleepwear and is currently working on an activewear collaboration with Nike, NikeSKIMS.
