Blushing Susie, the independent lingerie boutique known for combining fashion, fit, and confidence, is proud to announce it has been named **Best Women’s Style Boutique in Cheshire** by the Muddy Stilettos Awards 2025.
Renowned for spotlighting exceptional local businesses, the Muddy Stilettos Awards received thousands of public votes this year, making Blushing Susie’s win a powerful recognition of its growing influence in the fashion and lingerie world.
Founded just three years ago by Victoria Ziiga, Blushing Susie has quickly become much more than a boutique — it’s a movement. At its core is a mission to make lingerie fashionable and to raise awareness about its role in everyday style and self-confidence.
We believe that good-fitting lingerie is the basis of every outfit. It’s an essential part of a woman’s wardrobe that’s too often overlooked. We want to change that — to put lingerie firmly on the fashion scene and help women feel amazing from the first layer up.”
Victoria Ziiga, owner of Blushing Susie
Blushing Susie’s passion and purpose have not gone unnoticed. With a loyal and growing community of customers, the boutique has not only become a go-to destination in Cheshire, but has also been featured on ITV’s This Morning, Gogglebox, and The Real Housewives of Cheshire. And this is far from the boutique’s first accolade: in 2023, Blushing Susie was honoured with the National Best Lingerie Shop Award (Boutique Style) at the prestigious Stars Awards— often referred to as the Oscars of lingerie.
Now, with the Muddy Stilettos Award 2025 under its belt, Blushing Susie continues to set new standards in independent retail — offering beautiful, expertly fitted lingerie that empowers women and celebrates style from the inside out.
