Bra Genie, a woman- and veteran-owned boutique (Jeanne Emory), has launched 20 Under 20 — a new in-store programme offering 20 percent off all bras, bralettes, and swimsuits to young women under 20, plus free professional fittings.
This innovative scheme aimed at getting younger adult women is available now at their US shop locations in Covington, Metairie, and Baton Rouge, the initiative is designed to make bra shopping more supportive, affordable, and empowering from the start.
Bra Genie’s 20 Under 20 programme was prompted by studies showing that eight out of ten women are not wearing the right size bra, often because of improper fittings as teens. Finding the right bra can be emotionally and financially overwhelming for many young women. The 20 Under 20 programme eliminates the discomfort by providing discounted items and free expert fittings in a safe, professional environment.
Bra shopping shouldn’t be stressful — it should be exciting, empowering, and, dare I say, even fun. The 20 Under 20 programme gives young women the confidence they deserve because the right bra can change the way you feel in your own skin. We’re here to make sure they get that experience.”
Jeanne Emory, owner of Bra Genie
Bra Genie has a series of expert fitters who can act as a personal shopper, friend and genie! throughout the entire bra-fitting process. Their shops have a ‘Bra Vault’ with over 6,000 bras and over 200 sizes.
