adidas announced today that Riccardo Calafiori is the first ever ambassador for the brand’s range of underwear. To introduce the Active Flex Collection, Riccardo has been captured as he has never been seen before, as he effortlessly moves through life’s off-pitch moments. Selected for his self-expression on and off the pitch, the Italian defender is the perfect partner to celebrate the confidence that comes from wearing underwear built for and born from sport.
Speaking about his new role, Riccardo Calafiori, says:
I’m really excited to become the first ever ambassador for adidas Underwear. Football is not just what I do: it’s my passion, it’s my life. But off the pitch I am really into style and being able to express myself in a way that feels natural and comfortable – so I love that people can now see another side of me, the man behind the football player. adidas Underwear always sets me up for the day – I can feel a difference in my confidence through the comfort it gives me. Just like on the pitch, every detail counts”.
Made of three key garments for men, the Active Flex Collection is built to support athletes as they move, includes the adidas Active Flex cotton 3-Stripes briefs, adidas Active Flex cotton 3-Stripes trunks and adidas Active Flex cotton trunks.
Key Details:
- Soft, stretchy cotton that offers moisture-wicking properties,
- Chafe-free construction
- 4-way stretch to feel fresh and comfortable throughout the day
- Contoured pouch for unbeatable all-day support.