For four decades, HANRO‘s ‘Cotton Seamless’ spaghetti top has redefined premium underwear with unrivalled comfort and timeless elegance. A symbol of stylish minimalism, the iconic piece has become a bestseller. “Since its launch in 1985, the top has won the hearts of customers around the world and established itself as an essential piece in every woman’s wardrobe,” says Christiane Braun, Head of Product Management & Design.
To celebrate this anniversary in style, HANRO is launching “Style Icon”, an international multi-channel campaign dedicated to the evolution of the ‘Cotton Seamless’ from a classic undershirt to a ready-to-wear top. A dedicated print magazine, a media collaboration with ELLE magazine and a POS event at KaDeWe Berlin as well as numerous online advertising activities accompany the campaign.
To celebrate the anniversary, HANRO is launching the legendary spaghetti top in three limited special editions. These include a special edition with gold chain straps, a color-blocked top with a contrasting satin ribbon and a tie-dyed top, dyed with natural vegetable dyes that make each top unique.
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