Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded into four stores – John Lewis Liverpool, John Lewis Cardiff, John Lewis Westfield White City London and John Lewis London Oxford Circus.
Since its launch, 19 years ago, Pour Moi has found great success designing showstopping products for everyone and every body. Crafting lingerie that not only fits and flatters but also offers comfort and glamour. This is a huge step for Pour Moi founder and CEO, Michael Thomson. Having begun working for Marks & Spencer in its lingerie department before building his own company, Michael brings a wealth of knowledge and experience of intimate apparel design, retail management, and customer insights, allowing him to create high-quality, innovative lingerie that caters to diverse range of needs and preferences.
Speaking of this next step for the business, Michael says:
I am thrilled to be bringing Pour Moi’s premium lingerie to such an established store as John Lewis. Pour Moi is about empowering confidence by offering quality lingerie that merges style and comfort. It’s more than just lingerie – it’s a celebration of inclusivity and feeling comfortable in your own skin. These values perfectly resonate with what John Lewis stands for, and this is what makes this partnership so special.”
The launch at John Lewis is part of a period of sustained growth for Pour Moi, who has recently worked with the likes of Spice Girl Melanie Brown MBE and Gok Wan for the Own Your Confidence campaign. Alongside this, Pour Moi has been focusing on expanding their own retail footprint, with Pour Moi recently opening a 2-floor store in Kingston upon Thames (November 2024), following the success of their stores in Leeds and Chester.
Jo McKee, Lingerie Buyer at John Lewis commented:
We’re very excited to welcome Pour Moi into our lingerie offer. We know that our customers come to us for our extensive range of high quality, trusted brands so we’re thrilled to be able to offer Pour Moi not only to our online shoppers but to customers shopping with us in store too.”
