Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. It is no longer ordinary ‘underwear’, but a new standard that combines beauty, comfort and innovation.
The campaign redefines expectations of lingerie, by celebrating every woman in her everyday ‘WOW’. A clear narrative that emphasises how the choice of Intimissimi underwear helps to enhance all aspects of the body. Internationally renowned top model Barbara Palvin becomes the face of the brand’s new message, bringing with her unmistakable elegance and magnetic charisma.
The focus of these stories is the new DENISE bra, a style that expresses grace and seduction. Starting from the ancient art of Leavers lace, after thorough research, Intimissimi creates a richly detailed weave with a soft, slightly raised pattern that guarantees maximum comfort and refinement. This led to the conception of the new lace no. 97, characterised by a design that seamlessly blends floral and geometric elements, resulting in a sophisticated texture that fits all the brand’s most iconic models and meets the most diverse requirements.
