February 2025 – Gossard is now part of the HUBER Group, joining esteemed brands such as HANRO, HUBER, SKINY, and HOM – this marks an exciting new chapter with a modernised collection and refreshed vision.
Founded in 1901 in Chicago by Henry Williamson, Gossard has a rich heritage in lingerie. Originally specialising in corsetry, Williamson was inspired by French actress Sarah Bernhardt to create lingerie that was both functional and alluring — American at heart yet infused with French charm. Gossard gained international fame with revolutionary products like the Wonderbra and has remained a pioneer in lingerie design. Moving forward, the brand’s focus is on inclusive lingerie for all sizes.
As Gossard makes its European debut, it will also be available in selected HUBER Shops, strengthening its presence in the market. Together, Gossard and the HUBER Group create a seamless synergy, celebrating individuality, elegance, and everyday luxury.
About Gossard
Gossard was founded in 1901 and is known for its lingerie tradition and style. The company is known and loved for its beautiful lingerie for every woman. With captivating, eye-catching designs, Gossard aims to ensure that women everywhere feel confident and glamorous. Always on the cutting edge, Gossard offers the perfect balance between innovative designs and excellent fit. Gossard is available online and at Gossard.com, JD Williams, Bravissimo and a number of independent lingerie boutiques across the country. Gossard is environmentally friendly and is working towards a more sustainable future by limiting unnecessary packaging and increasing the use of eco-friendly fabrics.
