Sustainable underwear and sleepwear brand, Nudea has announced its recertification as a B Corporation (or B Corp), three years after initial certification in 2022. Certified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that Nudea continues to meet high standards of social and environmental performance, transparency, and accountability. Nudea is one of the few technical underwear brands to have met the rigorous social and environmental standards set by B Lab and this time has achieved an exemplary score of 117.6*.
Priya Downes, Nudea’s CEO and Founder, comments:
We’re delighted to share Nudea’s B Corp recertification with an exemplary B Impact Score of 117.6, up from 103 in 2022. BCorps are encouraged to improve their scores over time, promoting continuous improvement in sustainability and social impact. We are especially proud to have improved, since initial certification, as the business has scaled and grown over the past three years, expanding into more retailers and into new categories like sleepwear.”
“In this age of corporate green-washing, many companies have cherry picked environmental and social claims leading to customer confusion and misunderstanding. We’ve worked extremely hard and assigned significant time and resources to ensuring that we are incorporating purpose into our bottom line ensuring accountability across our employees, retail partners and stakeholders. As part of the BCorp movement, we’re working constantly to adopt positive changes, such as our carbon initiatives and our bra recycling programme, all of which we publish in our annual sustainability report.”
Chris Turner, executive director of B Lab UK, says: “Celebrating Nudea’s second round of certification is an exciting moment as it continues to lead the way within its industry. Through recertification, its ongoing commitment to doing business differently will be an inspiration to others and will help spread the idea that success in business is as much about people and planet as it is profit.”
To maintain B Corp Certification, B Corps recertify every three years and meet the continually evolving B Corp standards to demonstrate leadership in purposeful business. Recertification gives businesses such as Nudea the opportunity to set improvement goals and benchmark performance over time.
* The median score for ordinary businesses who complete the B Impact assessment is 50.9 and over 80 qualifies for B Corp certification.
