US sportswear giant Nike is teaming up with Kim Kardashian’s shapewear brand to launch NikeSKIMS, a new brand that is set “to disrupt the global fitness and activewear industry” with leading innovation.
- The new brand merges NIKE, Inc.’s approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pioneering pursuit of solutions for every body.
- Built on a commitment to innovation, inclusivity and breaking boundaries, NikeSKIMS will offer an extensive line of training apparel, footwear and accessories designed to meet the unique needs and preferences of women athletes around the world.
- NikeSKIMS furthers NIKE, Inc.’s dedication to growing its women’s business, inspiring women and girls around the world to dream big — and enabling them in their pursuit with industry-leading apparel, footwear and accessories.
- NikeSKIMS will debut its first collection in the United States at select retail locations and nike.com/NikeSKIMS this spring. A global expansion will follow in 2026, with extension to new markets and retail locations, including wholesale partners.
We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS. This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc
The products’ design will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world and revolutionizing the way they experience sport and style.
Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
Jens Grede, Co-Founder and CEO, SKIMS
