Curvy Kate, the lingerie brand that specialises in D-K cups, is set to revolutionise the strapless bra market with the world’s biggest strapless bra. Empowering fuller busted women to feel confident and supported in their strapless bra, the brand has launched their bestselling Luxe strapless in a K cup.
In the past 10 years, Curvy Kate has seen a 30% surge in demand for H-K cup sizes which has led to this groundbreaking expansion to a K cup (30-40 inch backs). The award-winning Luxe strapless bra features innovative engineering including an inner support sling, silicone grip bands and fully adjustable straps, delivering unprecedented support for fuller busts. This achievement comes after two years of rigorous development and testing by Curvy Kate’s expert female-led design team.
We’ve seen our average customer size grow to 38GG, three sizes larger than in 2015″
Rachel Jenkins, MD of Curvy Kate
Brand Logo refresh for 2025
This expanded range addresses a critical gap in the market offering women with larger breasts the same fashion freedom as smaller cup sizes. Coinciding with the product launch on 20th February, the company has unveiled a sophisticated brand evolution reflecting their changing consumer base which includes new stylish logos for both Curvy Kate and Scantilly, an enhanced website and fabulous new imagery.
