Florence’s Fortezza da Basso plays host to the opening of the 18th edition of this prestigious event for lingerie and homewear which opens on Saturday 15th February to Monday 17th February. Immagine Italia has become an unmissable event for the industry, featuring over 200 collections for the AW2025/26 season.
There is a packed schedule of events for the duration of the Show, starting with the press conference on Saturday where Underbeach will announce key collaborations for the development of both Immagine Italia and Maredamare. Must-attend events include a sales boosting seminar by UK expert, Helen Masters of Pudding Lingerie, an inspiring speech by Massimiliano Alvisi of Shop Survivor, collective runway shows, the ILB fashion show celebrating Italian excellence and Federmoda Confcommercio’s in-depth analysis of integrated communication strategies between online and offline retail systems.
The prestigious ‘Stelle Best Shop Awards’ Gala will take place on the first evening organised by Linea Intima (IntimaGroup) aimed at fostering dialogue and relationships between manufacturers and retailers as well as leading brands and the best Italian lingerie, beachwear and resortwear stores.
International collaboration with Fashion Sfera continues (focussing on top buyers from CIS countries) and with the support of the ICE Agency, the fair will also host buyers from Lebanon, South Africa, the UAE, Japan, The Netherlands, Georgia, Denmark, Australia, Canada and Malta. Additionally through CYL Magazine, Simone Perele and Chantelle will welcome a delegation of top Spanish buyers to Florence.
This ediiton marks the transition to maturity. In a way we feel this responsibility more than ever, as we now have both the duty and the passion to represent such an exclusive and vital sector within the international textile industry. Over the years, we have poured our energy into the organisation to ensure that visitors, our guests, find the very best the market has to offer. Not just in terms of collections but also in collateral events, including international workshops, fashion shows and networking moments that contribute to the growth of our buyers.”
Raffaella Petrossi, General Manager of Underbeach (organisers)
Visitors can still register to attend by clicking here. A full calendar of daily events can be accessed via this link.
