Aruelle – Elegance and Timeless Design – only at INDX

The Aruelle Brand from Lithuania was introduced to the UK market just two years ago with its elegant, timeless homewear and nightwear designs which was followed up last year with its second skin seamless underwear collection. This relatively young brand emerged in 2016 has had rapid growth and is now presented in more than 30 countries on a B2B model. Over 200 new styles of nightwear and underwear are offered each year (with a turnover of more than 200,000 pieces).

The nightwear collections are divided into two main collections – Fashion & Comfy – with slippers that transition effortlessly from lounging to daily activities. The AW2025 collections embrace bold contrasts, sleek silhouette and thoughtful versatility. The Sleek Couture Collection combines classical inspirations with a contemporary edge, offering an elevated homewear wardrobe when combined with the Fashion Line focussing on soft-touch and elastic materials – luxurious and eminently wearable.

The Comfy Line brings cosy essentials – oversized, outdoor-inspired bathrobes for cocooning but with flattering silhouettes. By contrast you will see sleek and slim shapes for those who desire elegance and versatility for all-day wear.

The Seamless Underwear Collection by Aruelle is a meticulously crafted range – designed as a second skin the garments offer impeccable fit with comfort – a sleek and refined silhouette. The range of 8 panty styles including full coverage, high-waisted briefs and thongs in core colours of black, cream and nude (with a few styles also offered in white).

The full AW2025 Collections of Aruelle nightwear and homewear and seamless underwear can be seen at the Patricia Eve stand – only showing at the INDX Intimate Apparel event this coming weekend.