Home ProductsAccessories Exclusive Fashion Destination at Spring Fair: Moda x Pure

Exclusive Fashion Destination at Spring Fair: Moda x Pure

by Underlines

Trixxi

The highly anticipated debut of Moda x Pure, the fashion destination exclusive to Spring Fair, takes place next week, from 2–5 February at Birmingham’s NEC. This edition promises an exciting showcase of new and returning brands and a fresh, carefully curated edit designed to inspire buyers for the season ahead.

Bringing together a diverse selection of brands across four key destinations – Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch – Moda x Pure aims to establish itself as the ultimate hub for retailers and industry professionals. The Womenswear and Clothing & Footwear destinations will see new brands including Angeleye, City Goddess, Luxtyle, Foreva Young, Lenie Boya, Dreams, Mafi Mafi, Bella Donna, Industry of Sweden and Genet Collection.

MOO CHUU

Also making a debut at the show is LA based brand Trixxi who will showcase a collection of fun, creative and effortlessly stylish dresses, alongside premium occasionwear brand Liberosis Paris. Where classic silhouettes meet bold colours and unique prints AX Paris’ collection is perfect for buyers wanting to stock up on the latest trends. Nova of London will present their extensive collection of beautifully made women’s dresses, skirts, tops, jumpsuits, jeans, coats; while UK-based fashion brand, Urban Bliss will show their consciously creative and forward-thinking collections designed to re-wear and re-style each season.

 Footwear collections will feature brands such as the UK-based MOO CHUU, known for their comfortable, environmentally friendly footwear available in customisable, vibrant colours. Also within the destination, is Turkish artisan designer Nina Atelier, renowned for crafting boots, booties, flats, and loafers with exceptionally comfortable soles and premium leather.

Moda x Pure will welcome returning favourites among visitors including Yumi, Finding Friday, Pistachio, Lighthouse, Jessica Graaf, Sunco, Goose Island, Luella, Lunar, Alice Collins and Decollage.

Sea Gems

Visitors can explore the New Business Pavilion within the Moda x Pure Clothing destination, where emerging designers will unveil their newest collections, making it the perfect platform to discover fresh talent and innovative designs.

AX Paris

Soraya Gadelrab, Event Director at Spring Fair comments:

Moda x Pure is an unmissable opportunity for retailers to discover an inspiring mix of established brands and exciting newcomers. With the addition of new brands debuting from Pure and the New Business Pavilion highlighting emerging talent, we’re elevating the fashion offering at Spring Fair like never before. We’re excited to deliver a vibrant and dynamic experience for our visitors, enabling them to explore trends, connect with the industry, and uncover new collections for the season ahead.”

There is still time to register to attend the Spring Fair – Moda x Pure – by clicking link here.

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