Following the success of Wonderland’s debut trade show last year, the third event has seen a skyrocket in popularity from both buyers and designers alike. With an increase in venue size has come an increase in decorum as the shows background is the ever so beautiful Sheraton Grand hotel in Mayfair.
Lisca Team
This year’s designers spanned from America to Australia, all ends of Europe along with the classic UK designers seen last year. The myriad of designers showcased at the event stretched to all genres of lingerie.
This show was the UK debut for numerous brands, most notably Lisca. The Slovenia based brand has been taking new countries by storm over the past few years with their different lines ranging from loungewear to sexy to comfort collections. The brand reps were filled with utter passion and excitement on presenting Lisca to the new market and displaying their beautiful garments to buyers.
Lise Charmel was displaying classic French elegance with their range, light, flowy fabrics in classy prints and classic silhouettes. Timeless pieces with an obvious high quality to them, bringing elegance and sexy together.
Bridie & Bert
Lisca
Noblesse Oblige
Bridie & Bert
Lisca
Noblesse Oblige
Bridie & Bert
Concrete Concept agency were representing many brands including Wolford who were displaying innovative technologies with their high-end luxury lingerie, weaving elastane into the garments, trimming products with vintage inspired laces against the breathable second skins used as the base for their lingerie. Also represented are Cncrt knitwear who produce luxurious knitted garments created from wools spun and dyed in Italy then expertly crafted in the UK. The gorgeous colour range is understated yet absolutely eye-catching. Noblesse Oblige had some captivating pieces including a unique swan collection, luxurious velvet sets in black and burgundy with the risk-taking print of large kissing swans.
Brand Cottonreal were not just showing their classic white cotton nightgowns but also a new vegan collection with bold colours and patterns and an even more ethical spin on their pieces. This new collection combines the brands gorgeous vintage lacy silhouettes with modern elements by using outgoing patterns to appeal to a larger more youthful audience.
Lise Charmel
Lisca
Wonderland ballroom
Bridie & Bert
Lise Charmel
Lisca
Wonderland ballroom
Bridie & Bert
A must mention product of the show is the innovative technology and designs seen in the Cancer Research post-surgery products. The charitable garments provide products for post-surgery women with mastectomies or stoma bags, from swimwear to underwear with an inclusive size range and all profits reinvesting into the charity.
Another highly inclusive garment line seen at the show this year is by MS A London. These products are designed for the trans community with body confidence in mind with breathable fabrics for ultimate comfort with these women’s changing hormones. The unique structure of the underwear allows trans women to pad areas and feel more confident in their bodies.
Open until Tuesday the UK’s largest lingerie trade show, Wonderland, is presenting innovation with classic sexiness.
reporting by Abigail Drewett-Gray.
